This recorded session from the NISHATI Business Skills Lab explores entrepreneurship within emerging markets and examines how contextual realities shape innovation, business growth, and sustainable development. The session introduces participants to the importance of understanding local market conditions, institutional environments, and scalable business strategies capable of addressing real-world challenges in developing economies.
Through practical examples, expert insights, and case studies, participants gain a deeper understanding of how entrepreneurial ideas can evolve into impactful and sustainable ventures. The discussion highlights strategies for building resilient business models, achieving scale, and responding effectively to both local and global development needs.
Key themes covered include market context, institutional gaps, entrepreneurial interventions, innovation in business models, economies of scale, and examples of successful enterprises operating in emerging economies.
This session forms part of the NISHATI Business Skills Lab series aimed at strengthening entrepreneurship, innovation, and sustainable business competencies among students and young professionals across partner institutions.
Benedetta Giugliano is a professional associated with Studio Santi S.r.l., with experience in entrepreneurship, sustainable business development, and innovation-oriented training. Her work focuses on supporting entrepreneurial thinking, scalable business solutions, and sustainable economic development, particularly within emerging market contexts. Through her contribution to the NISHATI Business Skills Lab, she supports capacity building and practical learning for future innovators and entrepreneurs.
